YOU might have the newest, whiz-bang, super product that outstrips everything else on the market by a country mile, but the buyers are still beating a path to the bloke down the road.
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The world's greatest salesperson!
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In following on from our recent articles in response to the question; "What are new & innovative ways to market your business if it's an online store only, for the purpose of driving more traffic and customers that do repeat...
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Last week we discussed the language of bees as expressed through their complicated and precise dance. This week we are looking at the human equivalent and how it relates to business.
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Honeybees don't have much in the way of brains. Their inch-long bodies hold at most a few million neurons.
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Over time, we've found that there are a surprisingly few simple things you can do to improve the first impressions created by you and your staff in your chosen marketplace.
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When some people link "modelling" and clothes they think of catwalks and outrageous prices but in this article I do want to talk about clothes and the part they play in creating a Good First Impression (or GFI), so let's look at...
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The odds are around 20:1 that your staff members have a real degree of discomfort at the idea of asking someone to buy something from them.
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If you're in a business that is more than a few years old, it is a certainty that someone within that business has developed a system - or a habit - of selling that works for your market - if only in part.
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The real art in selling is to ensure that the right prospect ends up with the right product. A factor in ensuring the success of this goal is the manner in which you approach, communicate with and relate to each prospect.
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