Sales

Make it easy for people to actually spend their money with you

YOU might have the newest, whiz-bang, super product that outstrips everything else on the market by a country mile, but the buyers are still beating a path to the bloke down the road.  [ more ]

Who is Joe Girard?

The world's greatest salesperson! [ more ]

Customer care commitment

In following on from our recent articles in response to the question; "What are new & innovative ways to market your business if it's an online store only, for the purpose of driving more traffic and customers that do repeat... [ more ]

The Body Language of People v's The Dance of Bees

Last week we discussed the language of bees as expressed through their complicated and precise dance. This week we are looking at the human equivalent and how it relates to business. [ more ]

The language of bees

Honeybees don't have much in the way of brains. Their inch-long bodies hold at most a few million neurons. [ more ]

Is poor personal packaging costing you?

Over time, we've found that there are a surprisingly few simple things you can do to improve the first impressions created by you and your staff in your chosen marketplace. [ more ]

Modelling Clothes

When some people link "modelling" and clothes they think of catwalks and outrageous prices but in this article I do want to talk about clothes and the part they play in creating a Good First Impression (or GFI), so let's look at... [ more ]

Feeling comfortable with selling

The odds are around 20:1 that your staff members have a real degree of discomfort at the idea of asking someone to buy something from them. [ more ]

Mapping your business sales process

If you're in a business that is more than a few years old, it is a certainty that someone within that business has developed a system - or a habit - of selling that works for your market - if only in part. [ more ]

Not everyone wants to be sold to in the same way

The real art in selling is to ensure that the right prospect ends up with the right product. A factor in ensuring the success of this goal is the manner in which you approach, communicate with and relate to each prospect. [ more ]

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