Who is Joe Girard?

The world's greatest salesperson!

Joe Girard is regarded as the world's most successful salesperson selling six cars a day to his prospects (Joe is an individual salesperson, not a dealership!).

How can anyone maintain an average like that?

Simple, he has 25,000 prospects and customers in his database and sends each of them a single postcard each month with a different photograph of a pleasant nature scene on each, the words "I Like You" scrawled (printed) across the front and his signature (printed) on the back.

If his typical prospect spends 4 years "in the bucket" before he or she buys another car, they have been told 48 times by Joe that "I Like You" - and people buy off their friends.

Maybe it should be harder than that to find sufficient prospects to whom to sell six cars every day - but apparently it isn't!